Simon Dell at MYOB talks about hiring a marketer for your business, and what to target to make the most of their skills. – WizeOwl
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Hiring a marketer is often the best move for growth in the short term and long term and can deliver more work to those who drive revenue for your business.
Many people want to grow their business, but find the idea of hiring a non-direct revenue-generating marketer a struggle to get their head around.
This is especially true in service-based industries such as accounting and law.
However, a good marketer can help people who are generating direct revenue for your business raise even more.
Here’s some key areas you should have them focus on to get the most out of your new hire.
Customer strategy
Customer strategy is one of the first steps with any internal marketing. If you go blindly into the marketplace, you will waste time and money and possibly damage your reputation.
You need a solid strategy for growth, and that’s what a marketer can deliver full-time.
They can help you understand your target markets and how they buy. They do this by listening to their feedback, interpreting data, and improving the business based on that.
They can also help you identify the core elements of your brand message that you want to communicate and then execute a campaign that conveys your message appropriately.
Real-time communication with social media
One of the major benefits of social media is that you can communicate with your target audience in real time.
You can cut through the middleman and control your message, your timing, and your response.
However, too many businesses miss opportunities to engage with their audience by not having a marketer dedicated to social media.
After all, people today expect quick interaction. More and more people expect you to respond to their complaint on Twitter within an hour, for example.
If customers have a problem, question, or other comment, and they post it to your social profile, you had better react fast to show the world that you’re a friendly, responsible company who is in tune with your customers’ needs.
By doing this, you can exceed expectations and build trust with your customers.
Email — the power of the list
Think email is dead? Think again.
There’s a saying in business: “The money is in the list.”
This list, of course, refers to your database of customers.
That’s why few things are more valuable today than your email database of subscribers and customers.
They are people who have indicated that they are interested in your product, service, information, or entertainment that you provide.
If you want maximum growth, you need to treat your email list like gold.
By hiring a marketer to manage email campaigns, you can enjoy having someone send out regular emails to your growing database that can promote your business and drive more traffic and sales.
In addition, they can respond quickly to customer inquiries and convert people to buyers while they’re still hot leads.
Events
Even with the advent of video chat, there’s nothing that replaces live events.
The feeling of connecting in person is a powerful tool for growing your business.
So doesn’t it make sense to have someone focus on this aspect of your business for you?
Hiring a marketer to run your events is like an insurance policy that you’ll get the most out of each event, so you don’t feel like you’re wasting money on the venue or time spent there.
Sales funnel
Your sales funnel needs to stay healthy for you to grow your business.
Investing in a marketing professional can make sure your leads are being nurtured (and generated in the first place).
Of course, the biggest benefit of all is that a marketer can help you prime your prospects so you can convert them from interested to sold.
That’s what drives your business.
In today’s world, growth has to happen on all fronts if you’re going to lead your market.
For that reason, it makes sense to invest in a marketer.
Someone specializing in marketing can help you hone your message and focus on the right customers; run your social media; send targeted email marketing; plan events, and manage your overall sales funnel to ensure your growth continues today and into the future.